Origins

Who we are...

Radical is Calm

"The Universe is composed of competing and complementary forces, sometimes known as light and dark, sun and moon, radical and calm; without one, the other does not exist. 

For every radical action, we need an equally calm reaction. Let’s normalize the conversation around mental health from the jump, not just around PTSD. Let’s glorify the ways we center ourselves, just as much as we glorify how we send it."

RC was born out of a need to create:

products we wanted but hadn't found in the market

a space to openly talk about mental health, because at times it can be easier to keep it moving than to deal with the things that are weighing us down

an avenue for all the things we're passionate about to meet (support for our 2A community, a lifelong love of surfing, and the DIY aesthetic of streetwear)

What we stand by for...

Radically Conscious

Being aware of our environmental impact is important to us, whether that's using products made from recycled materials or drinking from a reusable tumbler instead of a plastic bottle. Although not everything we do is eco, we'll be sure to be green where we can. In practice, that will look like apparel orders being packaged in recycled or compostable poly bags instead of traditional plastics, and label stickers being printed with more sustainable inks and papers.

Radically Charitable

We are community made, and with that we will support the community that supports us by donating 5% of net profits from each drop. Have a specific organization in mind? Drop us a note, we're always looking for quality organizations to get behind.

Radically Communal

RC is more than a brand, we're a community of awesome folks living radical lives. Feel free to shoot over a DM to get the party started--always down to talk about the books y'all are reading, that podcasts you listen to on runs, hell, send us the weird ass memes you find funny on IG...just no eggplant pics. More importantly, let us know how you're doing, the good and the not so good. It wouldn't make sense for us to be claiming all this mental health stuff if we're weren't about that action, bruh.